Why
Data is scattered in internal Word, Excel or other documents that never get updated. Lots of information is lost, data is inacurate, documents are duplicated... not to mention the email pollution resulting from all these facts...
As a consequence, your documents lack consistency, your marketing, communication and sales teams lose valuable time to collect data and to use it with a nice layout they need to create than to do what their real job is, where their best added value lies. You want to sell faster and better...
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