MDM big project to manage a unique data repository for all companies in the group.

Projet MDM par Betterflies pour le groupe Safo


Safo group is a major retailor in the french Carribeans. Safo owns and manages more than 100 stores running under different franchises or affiliations: Carrefour, FNAC, Picard et Maisons du Monde. The Pimcore MDM project had to handle over a million of SKU.

This repository concerned multi brand products coming from multi suppliers, plus all companies entities, payment and conditions. It was a complte MDM project communicating with different ERP systems and other clients. 

Logo du groupe SAFO projet MDM référentiel unique pour toutes les sociétés du groupe

Many bulk import / export features and process management were done. Data quality was also a very important part of this project. 

Carrefour Milenis en Gaudeloupe, groupe SAFO

Carrefour Milénis in Guadeloupe, biggest store owned by SAFO group in the french Carribeans

Both the most difficult and the most intersting part of this project consisted in feeding Pimcore with data from many different sources, including the text complex data flow coming from Carrefour affiliates platform. Data modeling needed to be very lean and generic while keeping all franchise, suppliers, product specificities... Thanks to its great flexibility, Pimcore was the best choice for this project. 

Betterflies helped Safo group on this project on many roles:  

Pimcore referent Data modeling Project management
Training Proxy product manager

Betterflies PIM MDM Tires and auto accessories


PIM project to manage all products with Pimcore. The project was part of a major IT restructure. 

Accessories, auto parts and tires had to be managed with very different characteristics. Lots of attributes needed auto calculation. The vehicule base also had to be put in place to manage the very complex compatibility with accessories. This was complex because accessories may be compatible according to very different criterias : the vehicule model, the number of doors, the size of the tires...


Betterflies helped Safo group on this project on many roles:  

AMOA Modélisation Gestion de projet
Formation Proxy product manager  

Betterflies has provided Pimcore training, consulting and expertise to several system integrators. Names can be given on request. 

Maguy Tartry was also invited as Pimcore MDM expert in a very large company MDM project meeting (APAC). 

Shorter time missions for actual Pimcore users who desired to challenge their actual platform.